Plan and manage the global new business marketing programDevelop regional marketing plans for target segments and specific product lines to hit commercial objectivesPlan and execute multi-media campaigns to showcase Reorg data, analytics and contentWork with commercial and editorial teams to plan and execute content webinars and eventsManage industry partnerships including content marketing and event sponsorshipMedia outreach and response to queries with relevant content and interviewsProspect marketing plan for all regions and segmentsCreate / manage list of target accounts and build contact databaseManage Reorg pitch sheets for media and eventsPlan out monthly and quarterly campaigns to hit new business lead targetsSupport editorial podcasts and expert views, plan and deliver webinars for EMEA and AsiaRespond to inbound media requests, set up interviews, write and distribute press releasesHelp to keep website and marketing collateral up to date
Degree(s) in Communications, Marketing, PR and/or Business ManagementOverall marketing / business experience in more than one B2B businessProven performance in marketing over several years, PR experience desirableExperience of international marketing requiredUseful to have media, finance, data or technology industry experienceExperience with email (Pardot), social media (Hootsuite), website content management (Wordpress), CRM campaign planning and reporting (Salesforce), media tracking (Cision), event management (Cvent), webinars (Zoom)