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The role of the EMEA Hub, Corporate Marketing is to run end-to-end digital marketing programs for our key solution areas that drive awareness of our offerings and deliver demand to the business. Our team collaborates with the global marketing organisation to validate regional relevance of our demand objectives, channels and tactics as well as other regional teams (Field Marketing) to integrate and build end to end customer journeys that deliver on the business’s demand needs.
Collaborate with global program leads to ensure the program scope meets regional needsSafeguard that all elements are deployed per integrated demand planEnsure localisation and relevance of the program and its assets for your regionMonitor performance and drive continuous improvementCollaborate with the virtual teams – channel specialists and analyst community as well as field marketing to execute and extend the programOngoing coordination and stakeholder management with various parts of the SAP Marketing organisation
Assess channel mix and focus. Proactively propose optimizations and adjustmentsReview Global program content in US EN and ensure regional fit Adapt and localize content matrix and add market specific content (customer stories, …)Check media brief and plan including content matrix, organic and paid media planManage localisation process including engaging with market units to secure on time localisation reviews Monitor program activation, this includes safeguarding planning and go live dates, across all covered languages (e.g. landing pages, web pages, nurture emails etc.)Ensure agents are briefed and enabled as needed. Proactively monitor performance across all channels and market units and collaborate with relevant virtual team member(s) to engage change and optimization