Location: Hybrid – London, Waterloo (UK)
iProov is the world leader in face biometric verification. We are on a mission to make the Internet a safer place for businesses and consumers and work with fantastic customers across a number of industry sectors – organisations using our technology include the US Department of Homeland Security, the UK Home Office, the NHS, Eurostar, the Australian government, the Singapore government, ING and many more.
Create a center of excellence for product & solutions knowledge within the marketing team.Partner with senior stakeholders within the business to develop foundational marketing elements: core messaging, positioning, market segmentation, value statements & use cases, ideal customer profile (ICP), & buyers journey mapping.Drive product launch planning and execution using a tiered programmatic approach. Create product & solutions content and activities to support all stages of the buyer’s journey including: presentations, videos, webinars, white papers, web content, blogs, and thought leadership.Provide sales & partner enablement tools and training to advance our GTM efforts.Collaborate with a cross-functional team to launch and maintain a customer advisory counsel.Optimize our product & solutions marketing programs and processes to ensure consistent high performance.
Extensive and Demonstrable Product & Solutions Marketing experience.Cybersecurity software experience (identity solutions experience a plus!)Strong writing skills with the ability to take technical information and translate into value-based messaging.Exceptional ability to work in a deadline-oriented environment and handle multiple projects simultaneously.