Plan and execute industry-leading partnership campaigns on a title-by-title basis across all studio brands to deliver best in class UK & EMEA promotions that align with the overarching Studio marketing strategy.
Please note this is a 6 month fixed term contract.
The Experience We Require From You:
Responsible for leading the campaign development of all UK / Pan-Regional Studio partnerships– including creative briefing and development, internal stakeholder approvals (legal / brand) as well as management of the partner through the process.Own and develop the EMEA partnership guidelines and protocols (in partnership with corporate brand / legal) for Studio Partnerships, across Brand / Media / Exhibitor promotions.Lead and develop close collaboration / alignment with Studio Creative team to ensure all partnership campaigns align to movie specific creative strategy as well as work with wider Studio brand team members across digital, trade, publicity and marketing.Manage approvals for EMEA local market deals though PAS system and advise local teams on creative routes and campaign mechanicsWork with the Global teams on campaign development and lead the expansion of US campaigns into EMEA markets as well as taking the lead on expanding regional deals into Global initiatives and continue to manage.Seek out opportunities to unlock marketing value and drive efficiency and added value for Studios Marketing communications throughout the campaign development phase.Synergy – lead the campaign development of Studio Synergy initiatives on key Studio titles that will drive incremental value and exposure for TWDS titles.XLOB Studio alignment – lead campaign development / creative strategy on XLOB partnership alignment as delivered by commercial team.Collaborate with multiple teams and other lines of business to ensure these partnerships creatively align to the Studio strategy and further drive awareness and equity for TWDS releases.Studio assets gatekeeper – be the lead gatekeeper in EMEA/UK for XLOB requests to use Studio assets. Assess the appropriateness / feasibility / approval routes for assets and content.
Significant experience working in Film or Entertainment Brand Promotions sector.Proven experience managing high-profile integrated promotional partnerships and campaigns, including briefing, planning, implementation and external stakeholder management.Extensive understanding of brand partnerships sector