Agency One Looking for Director of Growth (Demand Gen, Product, Marketing) at New York, NY Full Time

This Director will leverage intelligence, account planning, integrated campaigns, demand generation programs, ABM and experiences that delight our customers and partners. The Director will own all paid media channels, digital campaign performance, SEO, and digital conversion success. This role will manage all campaign marketing, regional marketing, and other marketing professionals to contribute to the pipeline/revenue growth efforts. Experience as a primary leader responsible for the ongoing expansion and optimization of a website is essential. It’s all about creating a connected, personalized journey for the customer and making an impact on the next phase of growth.

You are likely to succeed in this role having had past success in owning and delivering pipeline numbers for a high growth B2B SaaS startup in a similar stage to our own, creating and managing budgets, well versed in campaign management and channel execution, refining audience targeting, and have an uncanny ability to assemble and interpret data. It is important for this role to build and deliver ABM strategies to increase customer acquisition and expansion in key target markets.

The role is responsible for leading, developing and implementing digital marketing strategies to support key strategic objectives and product launches. You’ll work closely with stakeholders across the business to collaborate on overall sales and marketing strategies to drive profitable growth for the business. You will lead the Digital Marketing team to launch high-performing digital marketing campaigns and build innovating digital experiences This role will also provide leadership and expertise in user experience, marketing technology, and marketing automation across all digital properties.

Digital Marketing

• Strategize, plan, execute, manage, and optimize end-to-end digital marketing programs with a pointed approach for attracting, engaging and delighting customers
• Lead recommendations and implementation of new and modern digital marketing opportunities, capabilities, and tactics.
• Manage the continuous optimization of digital marketing performance leveraging data analytics and A/B performance testing.
• Collaborate with Sales, Sales Development, and Product to build programs that support our pipeline and revenue targets globally.
• Provide digital marketing expertise and campaign execution services to regional teams.
• Own the return-on-investment targets for all digital channels, including: paid search, retargeting and display channels, and social and progressive platforms.
• Educate and inform leadership and broader marketing org on campaign performance, channel strategy, ad platform developments and industry trends
• Lead digital content review and recommendations to improve conversions.
• Partner with Marketing Operations to streamline, automate and measure all digital marketing programs.
• Focus on conversion optimization strategies, leveraging best practices, and constantly testing ways to improve conversion rates
• Monitor emerging trends, platforms, and formats and adjust strategy accordingly

Demand Generation:

• Own cross-channel demand generation strategy and execution across key audience segments, personas, target geographies, and channels
• Build and launch integrated marketing campaigns that leverage intent data, social media, email marketing, direct mail, advertising and events to reach the right buyers at the right time
• Build and execute end-to-end demand programs to move prospects through the marketing funnel
• Setup pipeline coverage strategies that will solve future needs
• Collaborate closely with product marketing to develop compelling assets for new customer acquisition campaigns, demand programs including high-value offers, industry studies, videos, case studies, whitepapers/eBooks, and interactive tools.
• Collaborate closely with the Head of SDR/BDR to scale our Outbound engine and create a repeatable framework that enables SDR’s to become successful in their first 1-2 weeks
• Focus on conversion optimization strategies, leveraging best practices and constantly testing ways to improve conversion rates
• Forecast, measure, analyze and report on the impact of demand marketing activities on sales pipeline, revenue, and sales cycle length.
• Define the end-to-end lead development process jointly with marketing and sales operations.
• Improve ROI visibility by building a transparent and trackable metrics system that encompasses all aspects of lead generation through to revenue. Know the funnel metrics across all segments
• Communicate with the senior leadership team on program execution, results, and impact
• Lead relationship with Sales leadership in order to foster a partnership of trust
• Champion alignment and collaboration with international counterparts
• Monitor emerging trends, platforms, and formats and adjust strategy accordingly

Leadership

• Lead the day-to-day operations of the Digital Marketing team — consisting of designers, digital marketing specialists, and product content coordinators – to ensure flawless delivery
• Serve as the creative, digital, and marketing technology leader across the business ncluding sales, product and client success.
• Partner with Sales Optimization to plan and execute overarching sales and marketing campaigns that drive incremental business growth

Requirements

• Bachelor’s Degree with relevant field of study or equivalent work experience
• Minimum of 5+ years of leadership experience in digital marketing
• Leadership experience in a corporate, heavily matrixed B2B environment
• Deep understanding of digital marketing tactics, technology, and automation
• Expertise in user experience, digital design, and front-end development
• Hands-on experience with enterprise ecommerce and CRM platforms
• Strong leadership and communication skills

Job Type: Full-time

Salary: $150,000.00 – $200,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Health insurance

Schedule:

Experience:

• Marketing: 1 year (Preferred)

Work Location: Remote