This Director will leverage intelligence, account planning, integrated campaigns, demand generation programs, ABM and experiences that delight our customers and partners. The Director will own all paid media channels, digital campaign performance, SEO, and digital conversion success. This role will manage all campaign marketing, regional marketing, and other marketing professionals to contribute to the pipeline/revenue growth efforts. Experience as a primary leader responsible for the ongoing expansion and optimization of a website is essential. It’s all about creating a connected, personalized journey for the customer and making an impact on the next phase of growth.
You are likely to succeed in this role having had past success in owning and delivering pipeline numbers for a high growth B2B SaaS startup in a similar stage to our own, creating and managing budgets, well versed in campaign management and channel execution, refining audience targeting, and have an uncanny ability to assemble and interpret data. It is important for this role to build and deliver ABM strategies to increase customer acquisition and expansion in key target markets.
The role is responsible for leading, developing and implementing digital marketing strategies to support key strategic objectives and product launches. You’ll work closely with stakeholders across the business to collaborate on overall sales and marketing strategies to drive profitable growth for the business. You will lead the Digital Marketing team to launch high-performing digital marketing campaigns and build innovating digital experiences This role will also provide leadership and expertise in user experience, marketing technology, and marketing automation across all digital properties.
Job Type: Full-time
Salary: $150,000.00 – $200,000.00 per year
Work Location: Remote