ADNET Systems, Inc Looking for Social Media Specialist (Lead) at Greenbelt, MD Full Time

Social Media Specialist/Social Media Lead (ES209)

NASA is more than astronauts. We are scientists, engineers, IT specialists, human resources specialists, accountants, writers, technicians, and many other kinds of people working together to break barriers to achieve the seemingly impossible.

We continue NASA’s legacy of excellence through an unprecedented array of missions—from laying the foundation to expand our human presence in deep space to developing cutting-edge technologies to studying Earth’s system. We tackle each adventure with curiosity and innovation to leave an enduring impact on the world and humanity.

Align your talents with your passion and find out why NASA has been named a best place to work” in the federal government for ten years in a row. At NASA, you’ll have an opportunity to work on unique and challenging projects that truly make an impact on humanity.

We are seeking a collaborative, high-energy Social Media Lead with a passion for our mission: using the vantage point of space to increase our understanding of our home planet, improve lives, and safeguard our future.

The Social Media Lead will assist NASA Heliophysics communications managers with routine support for social media activities (which includes creating content for all platforms) and contribute to special projects. These activities will cover a wide variety of internal and external communications designed to increase knowledge of and appreciation for NASA’s Heliophysics work.

The candidate will use their skills to create visual assets that tell beautiful, compelling stories about Heliophysics activities and accomplishments to professional, lay, and stakeholder audiences through NASA’s social media channels.

The candidate will also maintain Heliophysics’ internal presentation and visual assets and will coordinate their use with the Heliophysics Science Division scientists and communicators, other NASA science divisions and the agency at large. The candidate may be responsible for publishing content and updates on the Heliophysics website.

This Social Media Specialist position reports to the Prime Contractor Earth Science Group Manager and the Task Lead for the SESDA Contract. SESDA supports a broad range of science disciplines; the development and use of scientific computer systems; engineering data analysis; engineering efforts to develop new technologies for scientific instrumentation; software application development and implementation; and computer system management for science exploration research.

The contractor position is open to candidates seeking either onsite or remote work. Onsite, the position is based at NASA Goddard Space Flight Center in Greenbelt, MD, with the potential flexibility for remote work (limited to candidates residing within the United States)/telecommuting at the discretion of the NASA customer. This position provides an opportunity for innovation, visibility, and broad impact, working closely with NASA communications teams that consistently rank among the most effective in the federal government.

Duties will include but are not limited to the following.

Responsibilities:

• Creating a social/digital media strategy for the Heliophysics Division (NASA Sun social media accounts) using data and metrics that speaks to a variety of audiences including the public, the scientific communities, and other stakeholders.
• Creating, scheduling, and posting content daily on the NASA Heliophysics Division social media accounts
• Planning and creating social media campaigns that include public engagement and audience participation.
• Creating reports and planning content based on social media data, analytics, and messaging.
• Collaborate with other social/digital media leads and teams across the agency and to support agency wide priorities and find natural synergies between Heliophysics and other agency priorities
• Attend events and provide real-time social media coverage.

Requirements:

• Strong background and deep understanding of social media data, analytics, and metrics
• Ability to create and adjust social content and plans based on data and metrics and according to industry best practices
• Experience developing and leading paid and nonpaid social media campaigns across all platforms
• Ability to curate and lead NASA’s Heliophysics presence on social media which includes determining voice, style, persona, developing content and leading engagement (tagging, liking/commenting, resharing, etc.).
• Ability to adjust existing content to fit social media platforms
• Experience using a variety of content management and social media scheduling software
• Strong experience creating short form content—specifically video content for social platforms (i.e., Instagram reels, Facebook stories, YouTube Shorts, etc.)
• BA/BS in science, journalism, science writing, communication, visual/graphic design or related field, or 7+ years of experience in social and digital media, outreach activities, marketing, or a similar field
• Graphic design skill set / proficiency in static and interactive asset creation and adaptation
• Background in communicating science to public audiences
• Proficient in video editing
• Proficient in using video and graphic software (Adobe Creative Suite)
• Ability to collaborate across teams
• Ability to recognize, adapt to and, where appropriate adopt, emerging communications techniques and platforms
• Excellent time management and organizational skills
• Accuracy and attention to detail
• Creative/advertising agency experience a plus

US Citizenship or Permanent Residency Required